Digital strategy

• audit & refresh external digital footprint including corporate websites, social media profiles, eNewsletter tools & more.

• conduct website information architecture assessments.

• user story & journey mapping development.

• lead online user research & analysis.

• create design artifacts (wireframes, prototypes) & requirement documentation for developers.

• assess digital tools to maximize performance.

• establish digital performance indicators & create reporting dashboards.

• well versed in Google Analytics.

Strategic communications

• write content including blogs, newsletters, opinion pieces, reports & more.

• create knowledge products (i.e. videos, eLearning, infographics & more) that users will use.

• reinvent internal communications tactics including CEO communications, intranet approaches, employee engagement & more.

• develop content strategies including both print & digital tactics.

• provide brand guidance & visual identity assessments.

Social media

• develop or refine social media strategies.

• create & implement social marketing campaigns.

• build and grow your audience.

• foster engaging online communities.

• establish reporting metrics & frameworks.

• provide day-to-day channel management.

• well versed in Facebook, Instagram, LinkedIn & Twitter.

Project management

• certified project management professional.

• well versed in project management tools & methods including AGILE & SCRUM.

• coordinate, manage and implement projects using project management best practices.

Content expertise

• 8+ years in federal, provincial & local healthcare settings.

• stakeholder mapping & audience analysis.

• conduct landscape reviews & sector analysis trends.